When you think of Coach, you tend to think of an endless sea of monogrammed C’s in all sorts of colours and styles. Personally I never thought of Coach beyond its leathergoods – that was – until Stuart Vevers took over as the executive creative director and breathed new life into the classic brand.
Header Image: Gary Baseman and Coach
Suddenly, with Vevers taking command, Coach was cool as f*ck. Whimsy had found its place among the C’s – Coach was more than just the monogram. The clothes had become less conservative and basic, and were now elevated to an edgier, and more contemporary place in the world of fashion and the mind of consumers.
For Fall 2014 I was particularly fond of the oversized prints, quirky Kubrick-inspired knits, and luxe outerwear of leather and suede. And to say I was obsessed with the shearling and leather, black, urban hiker boots is an understatement – my biggest regret in life will be having not splurged and bought this divine example of winter footwear at its finest. They will forever haunt my dreams, as well as my cold feet.
The Spring 2015 collection brought even more fanciful fun to the table. Dreamy pastels were presented in the form of lovely monster fur coats, leather mini-skirts, and platform shower sandals. This collection (complete with retro vibes, multi-hued leopard, and studs) was lightyears beyond the typical horse and buggy show we had come to expect from the brand.
Source: Gary Baseman Facebook Page and coach.com
To top this innately cool collection off were the special stand-outs featuring the art of Gary Baseman. Baseman’s signature whimsically twisted and impish creatures made playful appearances on tees, totes, and sweaters throughout the collection. I’ve always been a fan of Baseman’s work, as it goes back to my Nickelodeon (pre-Vogue) days. This week Parisian contemporary boutique Colette introduced an exclusive Coach x Baseman handbag collection as well as an exhibition titled ‘Secret Society’ of unseen work – the pièce de résistance being the fantastical window display.
There are too many wonderful pieces from the collection to choose from, but here are a handful of my favourites. The collection is now available to view online, and will be available to purchase early next month.
Emmanuel Hare Ray Tatum Tall Tote, $695.00
Buddy Boy Leather Bag Charm, $115.00
Buster Le Fauve Handknit Crew, $695.00
Beast Leather Baseball Jacket, $1695.00
Swagger 20 Carryall, $375.00
Looking forward to the Fall 2015 Collection and what fun Vevers plans to unleash.